U OF T ENGINEERING “YOU BELONG HERE” STUDENT ACCEPTANCE PACKAGE
A custom designed and unique acceptance package for undergraduate students with different touch points as they finalize their journey as an Engineering student. The package consist of a custom sized packaging, congratulatory letter and the booklet is designed to delight the recipient with a surprise ‘pop-up’ design element to encourage users to post their acceptance announcement on social media.
YOU BELONG HERE promo video
Activation website: www.uoft.me/youbelonghere
ROLES
- Creative Director and Graphic Designer
- Digital activation UI Consultant
- Director ‘You Belong Here’ video
- Print Production Designer and Pre-press Coordinator
Custom envelope with a message to activate their enrollment process. A custom sticker seal was designed to give that official feel to the piece
Congratulatory letter from the Dean
You Belong Here Booklet with a pop-up panel on the top
Booklet fully extended
The interactive component of the acceptance package is web portal for students to complete their registration process.
U of T Engineering You Belong Here promo video
AWARDS
- CASE District II Gold Award (2017)
- CCAE Prix d’Excellence (2017)
- IABC Ovation Award of Excellence (2017)